KYATCHA

MYSTERYLAND 2020

Kyatcha is a Japanese contemporary restaurant and sushi bar in Rotterdam - The Netherlands. They opened a new location in Blaak - Rotterdam for which we made a new identity. Their vision is to serve high-end food for middle-class pricing, this was also the leading part for the redesign and new identity for their next location. We used warm and welcoming colors, yet also using a royal blue tint that hints to the quality of the food they are serving.

Sealife is a key ingredient in their dishes, with that in mind we incorporated elements in the identity that created a playful twist.

 

Together with Clayton Frederik (Head of Branding, Concepting and Music Strategy at ID&T), we did a pitch for Mysteryland 2020 edition. That, unfortunately, didn’t make the cut. We challenged ourselves to find a new and interesting way to blend summer and the diversity of Mysteryland.

Role: Art Direction & Design
Deliverables: Brand identity, illustration, marketing materials on both printed and digital applications

12_KYATCHA_MENU MOCKUP-1

FOOD MENU

13_KYATCHA_DRANKENKAART_MOCKUP

DRINKS MENU

WINDOW SIGNING

1.7_KYATCHA_WINDOW_2000
kyatcha_post_opening_hours

GRAPHICS

KYATCHA_GRAPHICS_200
Business Card Grid Mockup Vol.3 by Anthony Boyd Graphics

BUSINESS CARDS

1.8_KYATCHA_LIGHTBOX_2-1

SIGNING

CONTACT
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