MYSTERYLAND 2020

MYSTERYLAND 2020

Together with Clayton Frederik (Head of Branding, Concepting and Music Strategy at ID&T), we did a pitch for Mysteryland 2020 edition. That, unfortunately, didn’t make the cut. We challenged ourselves to find a new and interesting way to blend summer and the diversity of Mysteryland.

Together with Clayton Frederik (Head of Branding, Concepting and Music Strategy at ID&T), we did a pitch for Mysteryland 2020 edition. That, unfortunately, didn’t make the cut. We challenged ourselves to find a new and interesting way to blend summer and the diversity of Mysteryland.

Role: Art Direction & Design
Deliverables: Visual design system, illustration, marketing materials on both printed and digital applications, video animations for social media advertising.

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Keywords

Unity & Festive
Portray the solidarity of the people, different music genres and the festival culture. Too much detail can result in noise, it is important to keep the summer feel and that it translates to all the visuals.

Big & Bold
Typography needs to be clear but fun!

It’s important to communicate clearly but still keep the artistic nature of the festival in mind.

Colorful
Every year they welcome 100.000 fellow festival friends from over 100 nationalities. Mysteryland is all about color and diversity.

LEADER ARTIST PROMO ANIMATION

LOGO & COLOR PALETTE

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ARTIST FRAME & GRADIENTS

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Website UI DESIGN

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MOBILE UI DESIGN

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QUOTES FRAMES

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Wrist bands

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