Vrijstad Festival

Vrijstad Festival

Role — Art Direction, Design & Animation
Client — Mannen van de wereld

 

Together with Clayton Frederik (Head of Branding, Concepting and Music Strategy at ID&T), we did a pitch for Mysteryland 2020 edition. That, unfortunately, didn’t make the cut. We challenged ourselves to find a new and interesting way to blend summer and the diversity of Mysteryland.

Role — Art Direction, Design & Animation
Client — Mannen van de wereld

After a successful sold-out edition with 6.000 visitors in Utrecht, The Netherlands. Nozem Design partnered with Vrijstad Festival to give the brand an upgrade. Nozem developed a complete Design System that reached every touchpoint of the event.

After a successful sold-out edition with 6.000 visitors in Utrecht, The Netherlands. Nozem Design partnered with Vrijstad Festival to give the brand an upgrade. Nozem developed a complete Design System that reached every touchpoint of the event.

Visual system inspired by
the 70's

Visual system
inspired by
the 70's

With the theme of freedom, we researched looking for symbols, patterns, and elements. We settled on the festive '70s and that remained our focus. The 70's visuals are glorious were a lot of people were extravagant in the way they expressed themselves. Funky patterns, graphic forms, and quotes. We played upon these and took inspiration for these elements, then made adjustments to give it a modern twist that the Vrijstad Festival audience could identify with.

With the theme of freedom, we researched looking for symbols, patterns, and elements. We settled on the festive '70s and that remained our focus. The 70's visuals are glorious were a lot of people were extravagant in the way they expressed themselves. Funky patterns, graphic forms, and quotes. We played upon these and took inspiration for these elements, then made adjustments to give it a modern twist that the Vrijstad Festival audience could identify with.

Typography

Clear type with
a groovy spirit

Clear type with
a groovy spirit

These letters are playful,
groovy thus getting
the message across.

typography_vrijstad_festival
colors_vrijstad_festival

Colors that scream party

The color palette is bright and diverse speaking to the characteristics of the audience.

Brand colors

Typography

A mascot that
symbolizes freedom

A moscot that
symbolizes freedom

We created a mascot named 'Pigi'. The bird; a white pigeon, the symbol of freedom. It can be used on a wide variety of applications from merch to signing.

mascot_vrijstad_festival
Wristbands@2x_2

Wristbands

Something that you don't want to take off.

Wristbands that you want to keep and collect. And oh, yes they also have different colors so everyone knows who's who.

Funky patterns, grabbing everyone's attention

Funky patterns, grabbing everyone's attention

Here you'll find a lot of 70's influences, solidifying that 70's floral vibe.

Typography

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Group 283@2x
laptop_mockup

Website

Responsive web design

focused on smooth user experience for conversion and a clear distribution of information.

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Quotes and statements

For these phrases, we looked at protest signs and gave them a little tweak to match the spirit of the festival.

For these phrases, we looked at protest signs and gave them a little tweak to match the spirit of the festival.

Quotes

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quote_01_vrijstad_festival
quote_02_vrijstad_festival

Iconography and signing

We created
matching iconography

We created iconography that resonates with the theme. Created to be used in signing and other elements to be used to create more clarity and easier engagement.

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Frames for quickly promoting
and sharing information on social media.

These frames can be used to share information about the festival or promote other content for third-parties involved.

Social media frames

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FRAME_003@2x-100

Ticket templates

Ticket template workfiles for your system

These templates could be easily adjusted to any system and are ready for quick iterations.

VF_EARLYBIRD_TICKET@2x-100@2x
VF_REGULAR_TICKET@2x-100@2x
_20_0727_eBook_Design_system_guide_book_cover

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CONTACT
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For design related questions:
design@nozem.design

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moto@nozem.design

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letsroll@nozem.design

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