Branding, Identity
Every year Mysteryland welcomes 100.000 fellow festival friends from over 100 nationalities. Mysteryland is all about color and diversity.
Client
ID&T
Discipline
Branding, Identity
ROLE
Art Direction & Design
PROJECT TEAM
Delano Limoen Clayton Frederik
Together with Clayton Frederik (Head of Branding, Concepting, and Music Strategy at ID&T at the time), we did a pitch for Mysteryland 2020 edition. That, unfortunately, didn’t make the cut. We challenged ourselves to find a new and interesting way to blend the summer and the diversity of Mysteryland. We had a few key elements that needed to be consistent throughout. Unity & Festive, portray the solidarity of the people, different music genres, and the festival culture. Too much detail can result in noise, it is important to keep the summer feel and that it translates to all the visuals. Big and bold typography, needs to be clear but fun! It’s important to communicate clearly but still keep the artistic nature of the festival in mind. Colorful, every year they welcome 100.000 fellow festival friends from over 100 nationalities. Mysteryland is all about color and diversity.

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