Branding, Identity
A zero-waste concept with mostly local products, eliminating the food chain.
Client
ID&T
Discipline
Branding, Identity
ROLE
Art Direction & Design
PROJECT TEAM
The Greanery is a pop-up restaurant where visitors can enjoy a multiple course dinner produced with mostly local products, eliminating the food chain. They believe in a full on dining experience, for the first run they turned the Gashouder into a 360-degree video mapped Walhalla and add more show elements to entertain their guests like atmospheric music performed live in a setting that completely transforms with each course. We created a design system that was focused on their main goal: zero waste. You’ll find green and earthy tones and striking minimalist illustrations, along with strong imagery the catch the audience their attention.

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