Vrijstad Festival

After a successful sold-out edition with 6.000 visitors in Utrecht, The Netherlands. Nozem Design partnered with Vrijstad Festival to give the brand an upgrade. Nozem developed a complete Design System that reached every touchpoint of the event. The visual system is inspired by the ’70s, with the theme of freedom, we researched looking for symbols, patterns, and elements. We settled on the festive ’70s and that remained our focus. The 70’s visuals are glorious were a lot of people were extravagant in the way they expressed themselves. Funky patterns, graphic forms, and quotes. We played upon these and took inspiration for these elements, then made adjustments to give it a modern twist that the Vrijstad Festival audience could identify with. You’ll find a clear type with a groovy spirit, colors that scream party, and a mascot that symbolizes freedom named ‘Pigi’.